Case study
Desi Denim Wholesale – Meta Ads for Men’s Wear Wholesale
The challenge
Desi Denim Wholesale wanted to promote its men’s wear wholesale products, including denim and formal pants, and reach relevant retailers and wholesale buyers through social media advertising.
The objective
The objective was to generate conversations from potential wholesale buyers and increase product visibility among a relevant audience interested in men’s wear wholesale products.
Our strategy
We used Meta Ads across Facebook and Instagram, with campaigns focused on product-specific wholesale offerings. The campaigns were structured around messaging-based objectives to encourage interested buyers to start conversations and make enquiries. Different product-focused campaigns were tested, including campaigns for formal pants, wholesale-size products, and denim.
Execution
We created and managed Meta advertising campaigns for Desi Denim Wholesale, monitored campaign delivery and results, and optimized the campaigns based on performance. The campaigns included Instagram-focused promotions and messaging-oriented campaigns designed to connect potential buyers with the business.
Results
One campaign shown in the provided Meta Ads data recorded: 1,188 messaging conversations 150,287 people reached ₹5.58 cost per messaging conversation 1.38 frequency The Meta Ads account view also shows 116 campaigns in the selected campaign history.